World market of organic products: Well-known trademarks and brands

The study object a of the market of organic products in the world (trademarks and brands). The study purpose is to review and establish the most famous trademarks and brands of organic products not...

Slogans as a tool of advertising

Social marketing in the system of local government

The article examines the peculiarities of the use of social marketing tools by local governments. Aspects of the use of marketing in public administration and its specifics are considered. It is de...

Digital-marketing as an Innovation Control Element

The article presents the results of the study of the essence and approaches of the interpretation of the concept of "digital marketing", reveals the main tools and methods of this phenome...

Brand Promotion Peculiarities

The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, rele...

Crisis Marketing: Features of Application and Ways of Reformation

Розглянуто проблеми застосування маркетингу в компаніях в умовах рецесії економіки. Перелічено та проаналізовано причини, чому департаменти маркетингу й реклами одні з перших потерпають на початку ...

The optimal cost management research for advertising on the basis of dairy milk factory

Modern life is unimaginable without advertising. It becomes a connecting part between the producer and the consumer. The commodities market is saturated and the services of advertising are a reliab...