Наукова стаття

Green human resource management in Ukrainian it smes: opportunities for AI integration

Кулик, В.А.

Еологічне управління людськими ресурсами в українських IT-компаніях.

The article explores the implementation of Green Human Resource Management (Green HRM) practices in Ukrainian small and medium-sized IT enterprises, emphasizing the role of Artificial Intelligence (AI) as an enabling technological instrument in contemporary HR processes. In the context of intensified global competition, environmental challenges, and rapid digital transformation, sustainable human resource management and AI-driven solutions increasingly determine organizational efficiency, employee wellbeing, and long-term competitiveness, particularly for resource-constrained SMEs operating in the technology sector. The study conceptualizes Green HRM and AI as complementary and mutually reinforcing mechanisms that support environmentally responsible behaviour, optimize workforce management, and enhance employee engagement. Special attention is devoted to the empirical examination of three Ukrainian IT companies—UAITlab, Ardas, and MLSDev ‒ which serve as representative case studies illustrating diverse approaches to digitalized HR practices and sustainability-oriented management.

English

2026-02-19

Green Human Resource Management

Дніпровський державний аграрно-економічний університет

Kulyk V. Green human resource management in Ukrainian it smes: opportunities for AI integration / V. Kulyk, V. Rekotova, L. Guba // Ефективна економіка. – 2026. – № 2. – 18 с.

DOI: http://doi.org/10.32702/2307-2105.2026.2.34

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