Формування стратегії розвитку промислового підприємства для зміцнення власних позицій на міжнародному ринку

Левченко, І.В.

The article is based on an analysis of the global diamond tool market, which prompted further analysis of the domestic market. Diamond tools provide extraordinary machining accuracy and durability, which is critically important for industries with high product quality requirements, in particular in the production of semiconductors, the automotive industry and medical equipment. The paper establishes that diamond tools are in significant demand in countries such as: North America, Europe and Asia, especially China and Japan. The domestic market, represented by several leading enterprises specializing in the production of tools for cutting, grinding, drilling and other types of processing, is examined in more detail. Among the main manufacturers of diamond tools in Ukraine is the company "DISTAR TRADE" LLC. We determined that the key to the harmonious and purposeful development of the company is a set of systemic ideas and developments that will fully determine the directions of the enterprise's activities and the possibilities of its possible development. The absence or insufficient substantiation of such considerations leads to the loss of the ability of LLC "D-Star" to develop quickly and stably. Therefore, we proposed to form programs for improving the strategic development system of the enterprise in the context of changes in the external environment, which is actually described in detail in the work itself.

international market

market position

стратегія

міжнародний ринок

промисловість

industry

competitiveness

конкурентоспроможність

позиція на ринку