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Procedures and tools of project marketing in the creation of innovations and systems of their high-tech production

Чайкіна, А.О.

The existing progress of the world’s leading countries and companies shows that their success is based on the use of an innovative model of sustainable development and implementation of strategic plans and programs for continuous progress of products and systems of their high-tech production. At the same time, in addition to modern standards of strategic and project management of these processes, to ensure their competitiveness in the global market environment, leading companies use effective procedures and tools of project marketing. Given the unsatisfactory state of Ukraine’s economy and enterprises, their transition to world standards of management, development and competitive advantage is a real necessity today. Therefore, the topic of research and this article is relevant, has scientific novelty and practical value for the growth of domestic producers.

English

2021

project marketing

Redkin O.V. Procedures and tools of project marketing in the creation of innovations and systems of their high-tech production / O.V. Redkin, M.V. Gunchenko, A.O. Chaikina // Sustainable development of natural and economic systems: theory, methodology, and practice : collective monograph. – Bilostok, 2021. – P. 111–122.